Commercial · NGO campaign · 60s, 30s, 6 × 15s
Every Drop Counts
A national campaign on clean water, told by the people who walk for it every day.
- Client
- Maji Kwa Wote Foundation
- Year
- 2025
- Location
- Dodoma · Singida
- Category
- Commercial
- Format
- NGO campaign · 60s, 30s, 6 × 15s
- Delivered for
- Broadcast · Streaming · Social
The story
No voice-over. Just the people who carry the water.
The foundation needed a campaign that would work on national television and on a phone in a village with one bar of signal. We wrote it without a voice-over, so it works with the sound off, and cut it for TV, YouTube, Instagram and TikTok from the same shoot.
Behind the scenes
Tap any frame to open itGallery
Results & impact
- 3.4M
- Campaign reach
- 8
- Deliverables
- 4
- Shoot days
